If you’re searching for a piece of earthly paradise, far from the crowded, organized shores and the buzz of mass tourism, southern Crete has a rare surprise in store. Just a short distance from the famous Matala, a dreamlike beach unfolds before you: Red Sand Beach (Kokkini Ammos).
Its name is no coincidence. The beach is defined by its distinctive reddish sand, framed by striking terracotta and ochre cliffs that contrast beautifully with the deep turquoise of the Libyan Sea. Here, nature paints with its own palette, creating a setting so surreal that no filter could ever truly capture it.
You can reach Red Sand Beach either by sea or—if you’re feeling adventurous—via a short but spectacular trail. The hike begins in Matala and ascends Kastri Hill, offering panoramic views of the Libyan Sea. The walk takes about 15–25 minutes, requires proper footwear and a basic level of fitness, but rewards you with breathtaking scenery and an unforgettable approach.
This is not an organized beach, nor will you find large-scale tourist facilities—and that’s exactly where its charm lies. Expect pure nature, genuine tranquility, and a laid-back atmosphere. There are no sunbeds or beach bars; at peak times you might find a small makeshift kiosk, but it’s best to bring your own essentials.
The northern end of the beach is especially popular with visitors who practice naturism, though the beach is open to all and welcoming to every type of traveler.
Red Sand Beach is worth visiting for its rare natural beauty—a place that invites you to disconnect from daily life and truly feel present in the moment.
